unity
world cup typaface
amsterdam, 2009
the core concept of the unity project was to make the match ball shape, which is at the very heart of the world cup, an essential part of this typeface. the official match ball was referenced throughout the whole identity – as you can see in the numerals 6, 8, and 9. inspired by the jabulani football itself, it utilizes a typographic system around the ball shape, transferring its energy and momentum in the typeface.
